The Proprietary Pulse
What business owners tell usbefore they decide to sell.
Every week, our analysts talk to thousands of business owners on behalf of our buyers. Once a week, Tyler shares what we learn: real stories, the deal math, and what to do with it.
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Plus the 18 questions we run every business through, in your welcome email.
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What's inside
Short stories from real owner conversations, and what a buyer should do with them.
What owners actually say
What they tell a real person on the first call, long before it would show up in a document. Always anonymous.
The deal math
Asking prices, multiples and price gaps, worked through with real numbers. Like: $3.4M or $6.8M, which year do you pay for?
A takeaway you can use
Every story ends with one practical lesson for your next deal or your next owner conversation.
From Issue 001
Can you explain why, all of a sudden, I'm getting so many messages like yours?
That's how a manufacturer in the Midwest replied to our second follow-up email. We told him who we are, who pays us, and that there were no strings attached. He thanked us for being honest.
Our takeaway: owners aren't against talking. They just want to know who's on the other end.
From Tyler Murdock, founder of Aligned Profit
We help owners buy businesses that aren't for sale yet. Our team starts honest conversations with owners on behalf of our buyers. We're paid by the buyer, never the seller.
The best deals start before the listing.
Get one short email a week with what we're hearing from owners.
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